Sunday, June 22, 2008
business marketing online
| WidgetBucks features pay-per-click shopping widgets that help our customers make money fast. They instantly display the most popular products based on buying trends of 100 million shoppers. Thus they are highly engaging, which means instant dollars for our customers. Our widgets see $3-$6 CPM — pretty good compared to traditional ad networks that deliver less than $2 CPM Features + Benefits * Self-service, scalable and relevant content that's free and easy to publish * Dynamic, contextual widgets act as content (vs. ads) that more effectively targets your users, not the masses * Dynamic Ad Yield Management matches the best merchant for each product while offering consumers the best price * MerchSense (patent pending) contextual algorithm automatically targets the right products for your site * Proprietary analytics, pricing and relevancy engines display buying trends of 100 million shoppers * Extensive reporting tools and daily updates; Payouts are monthly * Complements existing programs, such as Google AdSense * Over 300 configurations, 256 color schemes and formatted for major IAB standard sizes * Manual configuration also available by category * Product listings from 30,000 merchants including trusted leading brands WidgetBucks Cracks comScore's Ad Network Report Just six months after inception, WidgetBucks is getting recognized as one of the Internet's leading ad networks, according to the March 2008 comScore Media Metrix U.S. Ad Network report. See comScore's Ad Network press release, where they focus on niche ad networks, such as WidgetBucks, that are emerging to help advertisers target specific audiences. Also see our own release for more details. Ranked No. 33, WidgetBucks is the first-ever ad widget network to enter this advertising-focused report. While they don't hand out 33rd Place ribbons, presence on this list is more significant than actual position, according to Jeff Hacket, vice president sales at comScore, Inc.: “The addition of WidgetBucks in our March 2008 report underscores the growth of niche ad networks and the role widgets are beginning to play in online advertising." Inclusion in the March 2008 report comes as WidgetBucks, which has gone from zero to three billion impressions in its first six months, expands beyond shopping widgets. Publishers will soon be able to earn money through interactive travel, pay-per-call and local ad widgets (currently in private beta), and later this quarter, real estate, auto and text link ad widgets. CPC and CPM Rate Update from WidgetBucks This post touches on a couple revenue updates, largely around recent shifts in CPC (cost-per-click) rates and the baseline CPM rate publishers are seeing for U.S. and Canadian traffic. CPC CPC rates have have dropped significantly since this past weekend (March 29-30). We are working through those issues with partners right now and anticipate these rates will rise again within the next seven days. Incidentally, this drop we are seeing is not unique to the WidgetBucks network when it comes to shopping CPC rates right now; nonetheless, we're working to get those CPC rates back to their week-ago levels. CPMs within "Hybrids" After launching our combination CPM/CPC "hybrid" ads nearly a month ago, we are seeing a baseline .$25 CPM across the board and anticipate this to hold steady or even rise over time. We are working with a number of large ad networks to provide top brands within the CPM rotation, and currently we're seeing ads that are contextual, and targeted by geography and category, and as a result, these are remaining competitive. A number of our publishers have updated their code to take advantage of this extra and/or off-setting revenue. If you haven't done so, we encourage you to check out this post for instructions on how to update your site code. Selengkapnya... ! posted by Bayu Cah Solo | 10:51 | 0 Comments Links to this post AdBrite AdBrite is the Internet’s ad marketplace. We offer a high level of service, science, value, targeting and transparency to help each of our advertisers become successful. Step 1 - Choose Products AdBrite supports the following ad formats: * Text ads - Cost per click (CPC). Cost per action (CPA) available for qualifying advertisers * Banner ads - Cost per thousand impressions (CPM) * Full page ads - Your site, full-screen, directly in front of your target audience. Cost per thousand impressions (CPM) Step 2 - Choose Targeting Target customers with precision using our real-time traffic estimator. Instantly see how much traffic we have, based on your targeting criteria, and place your bid. * Content categories * Keywords * Demographics (Age, Gender, Income, Ethnicity) * Geography Step 3 - Create Your Ads You can create multiple variations of each text or banner ad. AdBrite will give you stats about each variation, and help show your better-performing ads more often. Step 4 - Conversion tracking Adjust your bids based on the actual performance of each individual campaign, ad, and ad variation. Step 5 - Transparency See every site where your ad appeared, and the exact cost associated with each click or impression. For Publisherse AdBrite’s aim is to provide our publishers with the most control, best service, and highest payout possible. Step 1 - Choose Products Through a single snippet of HTML, AdBrite can serve any combination of the following ad formats: * Text and banner ads with customizable layout * Full page ads – A high-paying full-screen ad on the third pageview of your site, shown only once per user per day Step 2 - Attract advertisers Anyone visiting your site can buy an ad directly on your site by clicking “Your Ad Here.” You’ll also be listed in the AdBrite marketplace, and represented by our busy in-house sales staff. Step 3 - Control You can choose to review each ad before it appears on your site. You can set the price for ads bought directly on your site. You can even have AdBrite show another ad network (your Google AdSense ads, Burst, etc.) if we can’t meet your minimum revenue requirement. Selengkapnya... ! posted by Bayu Cah Solo | 10:48 | 0 Comments Links to this post WordPress Its developers promised that WordPress 2.5, released last month, was more than just "a fresh coat of paint." Instead, they said, 2.5 was a "from the ground up" redesign. The goal was to create a new WordPress that would be powerful but easy to administer. After upgrading my WordPress installation and using the new format, I found that the WordPress development team has done a fabulous job of making WordPress even better than it was. It's not perfect, but it's darn close. Esthetically speaking, 2.5 presents a sleeker, more beautiful administrative back end. Older versions sported an institutional beige, black, and blue color scheme; now, with just a bit of tweaking, the WordPress team presents a pleasing combination of rich brown and muted slate blue that is much easier on the eyes. But colors are not the most important detail in the grand scheme of things. Long considered a waste of bandwidth by many users, the WordPress dashboard has been brought to life with some artful layout changes and the addition of some useful elements. Whereas before the dashboard seemed to be all about WordPress.org, now it is all about you and what you need to do with your blog. Above the fold you'll find direct links for creating posts and pages, information about how many widgets you are using and in which theme (with links to change both), recent comments with links, and incoming links with an actual summary of the verbiage surrounding the link. There's still a link to WordPress.org forums, but it is more appropriately placed in the upper right corner of the admin screen, next to the login/logout and "my profile" links. The only problem I ran into on the dashboard was that I accidentally created a "page" instead of a "post" the first time I tried 2.5. That's probably because it used to take a good three clicks to get to the "page" editing screen, and now the link appears before the link for the "post" editing screen. But if confusion about link placement is the only complaint with WordPress 2.5, that's not much to complain about. Below the fold are WordPress.org announcements and news, and links to new and popular plugins. Another nice touch on the dashboard is the addition of RSS links on each element. You can subscribe to comments, links, and announcements through a reader, or even aggregate those feeds and put them in a reading list to display right on your blog. WordPress has streamlined the administrative menu, listing only four main tabs (Write, Manage, Design, and Comments) where there used to be nine. Three more tabs off to the right of the screen let you control Settings, Plugins, and Users. The Blogroll tab included in recent releases of WordPress has disappeared, but you can still manage your blogroll by clicking on Manage, then Links. Also under the Manage tab are options for posts, pages, categories, link categories, import, and export, as well as two new options: tags and media library. The tags option is a friendly nod to the move toward tags and away from categories, but I didn't find it particularly useful. Still, you can use this part of the interface to delete tags or to check how many posts are labeled with each tag. The media library is convenient if you use a lot of graphics, audio, or video on your site. I often upload photographs to illustrate my blog posts, so I appreciated this easy way to see all my files at a glance and which posts they appear on. The Design tab is simply a rename of the former Presentation tab, and under it are options to select new themes, edit existing themes, and work with widgets. The Comments tab doesn't have any startling new features except maybe for the little clickable flag with a number on it that shows beside the word Comments when there are comments in moderation. Not too much has changed on the "little" tabs over on the right side of the screen, except that there's now a handy button under Plugins for deactivating all plugins at once. The only bug I found was in this section. A new automatic upgrade feature for plugins was broken. Others have reported this problem, and apparently it is only an issue if you use the WPAU plugin. Once I deactivated WPAU, the automatic plugin upgrade worked perfectly. Have I mentioned that I really like this new WordPress release? If you're a WordPress veteran, I think you'll love 2.5 too. If you're unfamiliar with WordPress, now is a great time to try it to start a new blog. Tina Gasperson writes about business and technology for some of the most respected publications in the industry. She has been freelancing since 1998. Selengkapnya... ! posted by Bayu Cah Solo | 10:42 | 0 Comments Links to this post Yuwie Finally! A free simple to follow system allows 1000s of people to Make Money Online! Making Money Online with The YUWIE Social Networking site is HIGHLY ADDICTIVE, free and loads of fun. It's like MySpace and Facebook, but you GET PAID! PS: Keep this a secret we don't want everyone from myspace on here ;) With Yuwie, you will: Get Paid When You Update: * Your Welcome Page * Your Blogs * Your Picture Albums * ...and much more! Get Paid When Anyone Views: * Your Welcome Page * Your Journal Entries * Your Picture Albums * All Your Friends * All Your Comments 10 Levels of Referrals! 1st, Get started with Yuwie above. 2nd, Grab My Online Secrets to Internet Wealth Below, This Course Will Teach You How To Leverage Yuwie To Pay You Consistently, Fast and With Little Effort Selengkapnya... ! posted by Bayu Cah Solo | 10:31 | 0 Comments Links to this post Bidvertising Make money with affiliate program that pays you for every click You get paid for every visitor that clicks on an ad. Our goal is to enable you to make as much as possible from your advertising space, by letting advertisers bid on your ad space. We pay monthly, either by check, or instantly through PayPal with a minimum of only $10 Always have the highest bidders displayed on your website BidVertiser will always display the highest bidders on your site, assuring the maximum revenue possible at any given time. Have your bidding steadily improved over time You will see a constant improvement in your bidding over time, as both your visitors and our advertisers will be exposed to the opportunity of bidding against each other on your ad space. Customize the layout of your ads BidVertiser gives you a simple point-and-click tool to help you customize the layout of the ads to fit your site's look and feel, in order to retain the high quality of your website. Block any unwanted ad BidVertiser enables you to filter-out any unwanted ads. Prior to your own filtering, each ad has to be pre-approved by our editorial team. This mechanism gives you a peace of mind with regards to the ads displayed on your website. Generate detailed reports to monitor your ads performance Use the Publisher Center to generate detailed online reports to monitor your ads performance, including the number of page impressions, clicks, click-through rate, and the total amount you've earned. Selengkapnya... ! posted by Bayu Cah Solo | 10:23 | 0 Comments Links to this post eBay An introduction to the World's Online Marketplace™ You're familiar with the name. You've seen it in stories on the evening news. You've heard co-workers talking about it around the water cooler. Your niece says she even did her back-to-school shopping there. So what is this eBay phenomenon, anyway? Simply put, eBay is: * A place to buy. Get nearly anything you need or want at prices better than you can find in traditional brick-and-mortar or even online stores. Though there are lots of rotten deals on eBay, too, the careful consumer can always come out ahead. * A place to sell. Whether you're a bix-box retailer or just an average Joe (or Jane) cleaning out your garage, nearly anything you list on eBay will sell if you're flexible enough about the price. * eBay's global reach can even move unusual items that aren't in demand in your own neighborhood, turning paperweights into cash. * A place to shop. Because of the immense variety of things that can be found for sale on eBay, many members have discovered that eBay is one of the best places in the world to window or comparison shop. Item listings often include photos, detailed descriptions, and owner experiences. Because you can see lots of the same item side-by-side in various conditions and know what each one sold or is selling for, eBay gives you insight into the real market value or "street value" of most types of goods around the world. * A place to collect. eBay is the world's largest marketplace for rare, discontinued, collectible, or hard-to-find items, no matter what the type or price. Whether you're looking for turn-of-the-century box cameras, hand-made Victorian doilies, Soviet army service medals, or 1980s vintage arcade games, eBay will give you a better selection than just about anyone else anywhere. * A website. There is no physical eBay store. Founded in San Jose but now operated from several cities, eBay's service exists entirely online, and all aspects of business other than the delivery of bought and sold items themselves are typically handled through the eBay website. * Free for buyers and inexpensive for sellers. It costs nothing to become an eBay member, to shop for goods, or to purchase goods from eBay sellers. Sellers pay a minimal amount to list items for sale, and another small percentage of the value when an item is sold. There are no monthly fees or other hidden costs. * Green. eBay is has proven to be a boon to the environment. Millions of tons of goods that would otherwise go into landfills or more resource-intensive recycling programs instead find new homes every year thanks to eBay. Some of these goods include consumer electronics items like computer parts and mobile phones that release toxic substances once they're discarded and exposed to the environment. * Socially responsible. Because eBay eliminates middlemen and lowers barriers to buying and selling, potters in rural Mexico and bead weavers in central Asia can sell hand-made goods directly and inexpensively to a massive global audience. This brings new economic opportunities to developing areas and increases cultural understanding between populations. eBay has become one of the world's most interesting and exciting trans-national ambassadors. * Like the real world in many ways. Just as you'll encounter both honest and dishonest people in the real world, you'll find both honest people and crooks on eBay. Thankfully, eBay's site includes a selection of tools like the feedback system that are designed to help you to remain safe as an eBay member. In short, since eBay's founding in 1995 it has become the world's largest place to buy and sell, a community of hundreds of millions of regular people, small businesses, and even big businesses from all of the seven continents. Millions of items of every kind imaginable, in every condition imaginable, change hands every day on eBay for prices ranging from one cent to hundreds of thousands or even millions of dollars (or pounds, or other forms of currency). According to eBay's mission statement, "eBay's mission is to provide a global trading platform where practically anyone can trade practically anything." Selengkapnya... ! posted by Bayu Cah Solo | 10:09 | 0 Comments Links to this post AGLOCO AGLOCO This morning I received the following email from AGLOCO detailing the updates that have been preformed & also what is happening with the ad revenue etc. All AGLOCO members should have received the following email today: "Dear XXXXXX, Viewbar – We continue to be pleased with Member activation of the AGLOCO Viewbar. To download your Viewbar click here. (Goes to tucows.com download site.)Revenue – We are excited that we have signed one of our major revenue partnerships for North America last week. We will be making the formal announcement later. Getting a major company to work with their own internal system to start to take advantage of the Viewbar’s capabilities is very exciting to us. It will take our partner’s tech team 3 to 5 weeks to complete their work, so you should see changes occurring after that time. We are still looking for meaningful partners in Europe and Asia. If any of you works in an ad network company, please contact us at partners@AGLOCO.com to see if we can work on a partnership.Tech Update The tech team reported that our move to new servers was completed last week. Early reports are faster downloading for most locations. Also, all Member accounts have been updated for total hours accumulated. To check your account Click here. Media – We have received a lot of positive emails about Mike Klingler’s interview with Brian Greenwald. In it, Brian talked about the AGLOCO Vision and he answered some questions about the company’s current progress and trajectory. Mike and other Members have worked to make this available to all Members at: Click here to listen to the interview. Click here for written transcript Member distributions – If you missed the AGLOCO blog post on this, you can read it at Member distributions. Thanks for all of your efforts for AGLOCO. It's been a while since I last posted on AGLOCO but it was nice to see on the official company blog a long post answering all the members questions that have arised over the last few months. The lengthy & detailed post covers the following subjects: * THE PAYMENT PLAN * CAN PAYMENTS BE SPED UP? * SHOULD AGLOCO BORROW MONEY TO PAY ITS MEMBERS? * TRADEABLE HOURS? * TRADEABLE HOURS VS OWNERSHIP * WHERE DID THE $100,000 GO FOR JUNE, JULY & AUGUST * DO MEMBERS HAVE TO BUY THINGS FOR AGLOCO TO SUCCEED? * AGLOCO WEBSITE ISSUES * BETA VIEWBAR? * 17 AD NETWORKS? * ADS FOR THE VIEWBAR IN INDIA? * TECH QUESTIONS THAT GO UNASNWERED? * WHAT CAN YOU DO TO HELP? * COMMENTS ON THE AGLOCO BLOG Here is the post in full (Posted Oct 12th): "First – for those of you who have given some thoughtful ideas, questions and opinions on our posts during the last two weeks – thank you. At this point, we would like to give some feedback on some of the ideas and thoughts given. Is the payment plan posted last month a permanent plan? No – as noted in a comment we made this is a plan we wanted to implement now to show Members that even though AGLOCO is currently losing money the hours they are putting in now would be compensated. Our website states that we will make no distributions until profitable. We could have considered a plan that the June, July, and August hours would be paid zero since no profits were forthcoming. We felt that would be an unfair plan to those Members who were supporting AGLOCO in its startup period. That is the purpose of this initial plan. Can the payments be sped up? Of course they could – although the idea we were considering was making additional ‘bonus’ payments to the early hours (June, July, August, etc 2007 hours) when and if additional funds became available. Should AGLOCO borrow money to pay Members? We believe this would be a critical error for AGLOCO. Giving out money that it was not earning was the downfall of AllAdvantage and we believe that spending only what AGLOCO makes is the best course for long term stability. Why have tradable hours? A number of Members have asked about doing this and we looked into it. It seemed like a possible good solution for those Members who had joined now, but were not wanting to wait for AGLOCO to mature to reap some benefits. Getting ownership to Members will be a costly process which would done on a country by country basis. We had hoped to be over 10,000,000 AGLOCO Members at this point to help spread those costs. At a bit over one million Members, AGLOCO is not yet big enough to justify the costs (instead of Member distributions we would have lawyers’ bills.) By having hours that have a potential residual income stream plus potential quarterly or annual bonus distributions coming in, we felt that these hours would have tradable value today which Members wanting to sell could realize. In this way Members wanting cash now could get it and Members wanting more of AGLOCO’s future could also get it. That is how the tradability of hours relates to the bonus payments and residual payments in this initial distribution plan. Tradable hours versus ownership? It is not possible to have the AGLOCO hours (or accounts) tradable/salable and still have the potential plan for those hours being used directly in AGLOCO future ownership system (creates a potential securities law conflict). That is why we have asked for feedback on this issue as there have so many requests to make hours tradable. If hours did become salable now and we ended up not using hours in the future for ownership, we would need to develop a new method of giving the ownership of AGLOCO to Members as the Management Company is fully committed that AGLOCO Members get the economic benefits of AGLOCO (and the Management Company gets their 10%). We believe it is this division of economics that is the core of why AGLOCO is a good long term company for Members. – All of this does not mean that in a year or so that we could not use all of the hours to distribute ownership, it just severs any connection at this time. Where did the $100,000 go in June, July and August? During those June, July and August AGLOCO’s biggest monthly costs were $15,000 to $20,000 in monthly server, bandwidth etc. costs – $15,000 to $25,000 a month for the tech team in Shanghai – and $2,000 a month for the Member Service team in the Philippines (Plus about $1,000 a month in other costs.) One million Members? Yes AGLOCO has over one million verified Members – with over 350,000 downloads and with over 250,000 Viewbars having been used more than the five hours credit limit Do Members have to buy things for AGLOCO to succeed? In every economic system trade must occur or it will fail. AGLOCO is no exception. Companies will not want to partner with (or advertise with) AGLOCO if it is not profitable for them. So they will measure the results of their partnering/advertising with AGLOCO and if it is not profitable they will stop. This is one of the great things about Google, Yahoo, Ask etc. Ads on their systems work. People click on some of the ads and then some of them go on to buy. This will also be true for AGLOCO. While no individual Member need be a specific buyer, as a group the AGLOCO Membership needs to be worth advertising to in order for AGLOCO to succeed. Website? We know it needs work and we know it can take only minutes. Our chief problem here is that in June we used our website editing server to help stabilize the website and we have not had time to install a new editing server. This means all edits must be done by the tech team in Shanghai and we have not wanted to break them from the more revenue generating tasks mainly integrating Ask.com. A project which is still occupying them full time. We hope to rectify this soon. Beta Viewbar? The Viewbar we are all using is an early version. We are using the beta term to signify that we have a great deal of work left to do on the Viewbar before we feel it is of production quality. It will probably be in beta for another 12 to 18 months at least. Essentially, all of AGLOCO is in Beta right now as we all learn the realities of what can be done and how to do it. 17 ad networks? Prior to the first download of the Viewbar we had an agreement with a third party to supply AGLOCO from 17 ad networks. While working with the tech team to implement this system it became apparent that the third party would not be able to deliver on their promise. We then came up with two networks to use and an ad server system that did not have targeting ability in order to launch the Viewbar. The Ask.com deal is a significant step forward on that front. Ads for the Viewbars in India? While Ask.com covers searching in India, we have had trouble interesting an ad network for Viewbar ads for our Indian Members. A few weeks ago Tyroo and AGLOCO were unable to reach an agreement to supply ads in India. (While we are committed to working on a Win98 Viewbar, having a local Indian ad network would help move it up on the priority list for the tech team. If any Indian Member has good connections at an Indian ad network we could use a good introduction there. Use email partners@agloco.com to help make contact.) Tech questions that go unanswered? Members sometimes post technical questions. Unless this is a widespread problem we usually do not respond to these in the blog. They are best sent to Member services at help@agloco.com. Most often we can not ‘fix’ an individual Member’s tech problem because unless it effects many Members and unless there are a couple of good data points to find out the source of the problem, it is currently too expensive for AGLOCO to try to have a tech person work on a single problem at this point. Some other tech problems which do effect multiple Members are on the correction list; like the ads in the Viewbar not rotating for all users, which is a combination browser and ad server problem. We worked hard to fix this at the server lever and did fix some of the problem (this is a third-party ad server – not ours) Since we knew we would be changing ad servers within a couple of months we decided to focus resources on the Ask.com needs instead of working more on an ‘old’/existing ad server – which we do not even own. What can you do to help? While we do not have any results from Ask.com yet, we are hopeful that revenue from Ask will put AGLOCO on a stable footing, allowing both distributions and service expansion. We believe that AGLOCO’s active Membership is one of AGLOCO’s biggest strengths. At this point, we hope to start to take real advantage of this strength with some of the revenue from the Ask.com deal. If you are interested in getting more involved and helping to build the company we would like to know. (There were some comments in the blog about setting up a forum and having moderators for example). We are sure some AGLOCO Members could make contributions to the Viewbar, the website, revenue improvements and other operations. Use the partners@agloco.com address if you are interested. Please indicate any area of interest and any expertise you have – like software engineer. People making nonsense comments on this blog? By most standards AGLOCO has a very open blog comment policy. When we see spam comments, repetitive comments, rude comments as well as spotting comments with offensive language, we try to delete them. We probably leave too many comments on the blog, but we have felt that even though some of the negative statements are untrue or gross exaggerations – sometimes some of the positive ones are as well. For the most part we see comments as people’s opinions and we try not to edit them. |
Friday, April 11, 2008
Google Adsense ?
 Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online. Make Easy Money with Google Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book. Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it! Adbrite AdBrite, Inc. is an online advertising firm based in San Francisco, California. It was founded by Philip J. Kaplan and Gidon Wise. AdBrite serves ads on more than 45,000 websites, according to their published stats [1], and is the 10th largest ad network on the Internet, according to Media Metrix[2]. AdBrite was originally founded as Marketbanker.com in 2002, and relaunched as AdBrite in 2004. AdBrite is backed by Sequoia Capital and has raised $35 million in three rounds of funding from Sequoia[3], Mitsui and DAG Ventures Pay Per Click Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved. While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50), these prices are often referred to as Costs Per Click (CPC). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.[citation needed] How AdSense Works * In order to put ads on a web page, the webmaster adds a piece of JavaScript to its source code. * Each time a visitor visits a page with an AdSense tag, the JavaScript creates an iframe, whose "src" attribute includes the URL of the page. * For contextual advertisements, Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent). If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system. * For Site targeted ads, the advertiser can choose the page or sites it wants to display ads on and pays on a CPM basis (cost per thousand impressions). * For referrals, Google manages the subscriptions on a long term, to add money when the visitors either download the product of subscribe, that depend upon the sort of product. * For search, advertisements are added to the list of results and clicks on them make money. * Since the JavaScript is sent to the browser when the page is requested, it is possible to others to copy the JavaScript on to their own webpages. To protect against this, adsense hosts can set what pages their code is allowed to put ads on. In that case, clicks from other than the specified webpages are ignored by Google. Adsense Overview Google uses its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website. Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (The Mediabot is a separate crawler from the Googlebot that maintains Google's search index.) Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways: 1. They use a wide range of traffic generating techniques including but not limited to online advertising. 2. They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked. 3. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements". The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors)। Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Adsense earnings PPC can increase Adsense earnings for anyone to incredible levels. PPC, acronym for pay-per-click advertising is a fast and arguably instantaneous way to drive traffic to your websites. Webmasters or internet marketers who have used this traffic technique would attest to its effectiveness. Making money from Adsense is a game of numbers. Combine PPC with your Adsense sites and you have got a formidable Adsense income machine. Unfortunately, many folks fail to grasp the proper usage of PPC. And this is no fault of theirs. After all, it is not all so easy to employ pay-per-click to increase Adsense earnings. But what we hope to do today is to learn some really quick and money-grabbing tips to boost your Adsense income. Ready to increase Adsense earnings now? Increase Adsense Earnings Tip 1 - Top-notch Adsense Arbitrage Adsense arbitrage is coined as a term to describe using a cheaper click to trade with a more expensive one. How do you do that? To make it simple, you launch an Adwords campaign for a website with Adsense ads. Assuming you pay for 5 cents a click and someone clicks on an ad and you get paid 50 cents. So you have earned 45 cents for that click. Cool? Some people use Adwords only to perform Adsense arbitrage. But this is not the best method. There are cheaper but quality PPC traffic elsewhere from Miva, GoClick, 7Search, etc. Use them wisely to boost your Adsense earnings but please read Adsense's terms of service to avoid committing mistakes that can get you banned. Increase Adsense Earnings Tip 2 - Attract Expensive Clicks You may have wished that you can control the cost-per-click of the ads that are displayed on your website. Sad to say, you cannot do so. But the good news is you can influence the value of clicks. One good way is to go for expensive themes like credit card debt, credit fixing, etc. But wouldn't you have a problem since the clicks you buy are going to cost much as well? See my next tip for a solution. Increase Adsense Earnings Tip 3 - Use Long-tail Keywords When targeting any niche or theme, the best keywords are not the obvious ones. This is because obvious keywords like 'make money' and 'home business' are bided to such skyrocket levels that it is almost impossible to profit at all. Instead, target long-tail keywords that attract low to moderate traffic. One thing to note is these traffic are often laser-targeted and likely to take action at your website. Increase Adsense Earnings Tip 4 - Use Call-to-Action Words src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> Words like 'free', 'buy', 'tips', 'guide', 'tutorial', 'gift', 'how to' etc are call to action words. They are best used in your advertisement title and text, campaign keywords and in your website content. The rationale behind this unfolds like this: Your visitor is looking to buy something, say a book on 'how to increase Adsense earnings' and your advertisement appears because of exact keyword matching. He/she sees your ad and it stands out due to the presence of the keyword in the title and text. Your visitor clicks your ad and find your content relevant to what he/she is searching for. Well, the Adsense ads dangling all over your website is matched with your content right? Guess what will they do? Click on the Adsense ads! Voila! |
Manage Ads google adsense
| Manage Ads gives you more ad functionality As we mentioned last week, we're constantly working to improve the new ad management feature. There's another wave of minor tweaks to this feature, inspired by your feedback as always. Hide and seek We've heard from more than a few of you that you'd like to see a 'delete' function on the Manage Ads page. To avoid deleting any ad unit that's currently serving impressions on your pages, we've now added a 'hide' function so you can avoid displaying ad units you prefer not to see on your Manage Ads page. Just click the 'Hide' link associated with a specific ad unit in the Actions column, and the ad will no longer appear when you view your Manage Ads page. Don't worry, hiding any active ad unit won't prevent it from generating revenue for you, and you can view your hidden ad units at any time by checking the box that says 'Show hidden AdSense units'.  Channel IDs for all In addition to AdSense for content, you can now view the custom channel ID numbers associated with other AdSense products (e.g. AdSense for search and referrals). Visit the Channels page under the AdSense Setup tab, and select the tab corresponding to the product you'd like to view. Introducing the Ad Review Center In an effort to provide you with more transparency and control over the ads appearing on your pages, we've developed the Ad Review Center. This new feature, which we'll be rolling out to publishers over the next few months, will allow you to review ads placement-targeted to your site and ensure those ads are relevant to your site's users. When you first opt into the Ad Review Center, you'll be able to see all placement-targeted ads currently targeted to your site, and a couple of days later you'll be able to review placement-targeted ads that have previously run on your site. If you think an ad is not relevant for your users, you can prevent it from appearing again by blocking it in the Ad Review Center. We recommend you carefully consider the revenue impact of blocking an ad, since blocked ads won't compete in the auction on your site, and advertisers whose ads you block may choose not to target your site again in the future. In addition to letting publishers weigh in on the relevance of placement-targeted ads, the Ad Review Center will also help advertisers improve their placement-targeted ad campaigns. When you block an ad, you'll be prompted to select a reason. We'll share this constructive feedback with advertisers so they can use it to improve the quality and relevance of future ad campaigns. As we've done with past features, we're gradually launching the Ad Review Center to all publishers over the next few months. When it has been enabled for your account, you'll see a green notification box at the top of your 'Competitive Ad Filter' page, located under the 'AdSense Setup' tab. By default, the Ad Review Center will let you review all placement-targeted ads after they have run on your site. However, if you have a strong need to manually review ads before they appear on your site, you may do so by clicking on the 'update settings' link in the Ad Review Center. You'll then have 24 hours to review ads before they are automatically allowed to run on your site. Please note that you can also return to the Ad Review Center and allow a previously blocked ad, or block a previously allowed ad. We strongly recommend you keep your review preference set to 'auto-allow' and review ads after they have run. Ads don't participate in the auction while they are awaiting review, and ads that you have blocked cannot compete in the auction either. The actual revenue impact will vary in each publisher's situation, but when using the Ad Review Center, please consider the revenue effects of blocking ads or switching from the auto-allow setting. To learn more about the Ad Review Center, please visit the Help Center. We hope you find this new feature useful and look forward to hearing your feedback. UPDATED with screenshot Farewell Onsite Advertiser Sign-up We have high standards for the services we offer, which means we constantly reevaluate existing features to ensure they are effective as the AdSense product continues to expand. Our recent findings indicate that the Onsite Advertiser Sign-up feature, which allowed advertisers to sign up for AdWords campaigns on your site, hasn't been performing as well as we had hoped. We've elected to gracefully retire this feature and focus our efforts on developing and supporting features that drive better monetization results for you. Call it time management, call it ROI, call it our unwavering commitment to our publishers. We want you to earn more revenue, and sometimes that means "sunsetting" certain features we created. Please be aware that any links you've created that lead to a customizable Onsite Advertiser Sign-up page will soon re-direct to the main AdWords sign-up page. Of course, AdWords advertisers will still be able to target your individual sites by using placement targeting. Thanks for your support of this feature in the past. We hope its departure won't cause you any inconvenience. New Manage Ads improvements, compliments of you We've been listening to your comments on our new ad management feature, and so we're excited to tell you about a few updates that stem directly from your requests: You can now view the ID number associated with a specific custom channel by visiting the 'Channels' link under the 'AdSense Setup' tab. Many of you told us that you needed these channel ID numbers for ad management programs you're using. We've added this information to your account since it no longer appears in your ad code.  Any ad units generated within the last 7 days that haven't yet received any impressions will now be listed as 'New', rather than 'Active', in your status column. This should help avoid confusion about your newest ad units and those already appearing on your pages. You can now view the most recent date when each of your ad units was updated. Please note that these dates aren't retroactive, so any ad units you generated or edited before this display change will show a last-edited date of November 1st, 2007. We're starting to slowly roll out the manage ads feature for your referral units. Just as with AdSense for content units, you'll soon be prompted to enter names for your newly generated referral units. If you'd like to make changes to your referral units at a later time, you can visit the 'Manage Ads' page. In the 'Content' column of this page, your referral units will display 'Referrals:' followed by the products or category of products being referred.  It doesn't end here, though -- we've got a few more enhancements planned for the Manage Ads feature in the next few weeks, so keep checking back for more updates. In the meantime, please continue sending your suggestions our way. |
A follow-up to our referrals announcement
| You may have seen our recent post about the upcoming changes to referrals promoting AdSense. Since we made this announcement, we've received a number of responses about the program being dependent on the location of the referring publisher. We've carefully considered your feedback, and have decided to modify the original plan. The changes to referrals promoting AdSense will now depend on where your users are located, regardless of your location as a publisher. You'll earn $100 for every user you refer to AdSense who is located in North America, Latin America or Japan when they generate $100 in AdSense revenue within 180 days and they remove all payment holds. You'll no longer be paid for users you refer who are located elsewhere. These changes will go into effect the last week of January. The option to add a referral unit for AdSense will reappear in your account when you target any referral unit to Japan and/or any countries in North America and Latin America. To ensure payment for valid conversions, we recommend that you check the targeting settings on your current AdSense referral units.  We've also heard from a number of you that you're no longer seeing recent AdSense referral earnings in your account. Please be assured that this is a display error -- past conversions have not been removed from your account. Our engineers are working hard to resolve this issue quickly. Finally, we'd like to let you know about upcoming changes to the referrals programs for Google Pack and Firefox: Google Pack: Currently, you can earn up to $2 when a user downloads and runs Google Pack for the first time after being referred through your link or button. Starting the third week of February, each successful Pack referral will earn up to $1. This change will apply to all referrals for Google Pack and is independent of user location or publisher location. Firefox: We'll also be reducing payments for Firefox referrals from China during the third week of February. This specific referral payment change will only affect installations from users in China. Again, this is independent of your location as a publisher. We understand that these changes may decrease revenue for some of you currently participating in these referrals programs. While it's our goal to help publishers earn as much as possible with the AdSense program, like any other referrals advertiser, we’re constantly evaluating our campaigns to make them effective and sustainable. Again, thank you for your feedback and support of the referrals program |
A follow-up to our referrals announcement
| You may have seen our recent post about the upcoming changes to referrals promoting AdSense. Since we made this announcement, we've received a number of responses about the program being dependent on the location of the referring publisher. We've carefully considered your feedback, and have decided to modify the original plan. The changes to referrals promoting AdSense will now depend on where your users are located, regardless of your location as a publisher. You'll earn $100 for every user you refer to AdSense who is located in North America, Latin America or Japan when they generate $100 in AdSense revenue within 180 days and they remove all payment holds. You'll no longer be paid for users you refer who are located elsewhere. These changes will go into effect the last week of January. The option to add a referral unit for AdSense will reappear in your account when you target any referral unit to Japan and/or any countries in North America and Latin America. To ensure payment for valid conversions, we recommend that you check the targeting settings on your current AdSense referral units. We've also heard from a number of you that you're no longer seeing recent AdSense referral earnings in your account. Please be assured that this is a display error -- past conversions have not been removed from your account. Our engineers are working hard to resolve this issue quickly. Finally, we'd like to let you know about upcoming changes to the referrals programs for Google Pack and Firefox: Google Pack: Currently, you can earn up to $2 when a user downloads and runs Google Pack for the first time after being referred through your link or button. Starting the third week of February, each successful Pack referral will earn up to $1. This change will apply to all referrals for Google Pack and is independent of user location or publisher location. Firefox: We'll also be reducing payments for Firefox referrals from China during the third week of February. This specific referral payment change will only affect installations from users in China. Again, this is independent of your location as a publisher. We understand that these changes may decrease revenue for some of you currently participating in these referrals programs. While it's our goal to help publishers earn as much as possible with the AdSense program, like any other referrals advertiser, we’re constantly evaluating our campaigns to make them effective and sustainable. Again, thank you for your feedback and support of the referrals program |
Another look at optimizations
| We've given you many optimization tips over the years, and, as you know, it's important to consider how your ad implementations affect not only your click-through rate, but your users' and advertisers' experience as well. To support this, we'd like to remind you of the following two guidelines when optimizing your site. 1. Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads. For example, ads shouldn't be placed under titles such as “Dallas Business Opportunities” or “Today's Hot Deals”. Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.  2. Ads should be easily distinguishable from surrounding content. Similarly, you should not place an ad unit by a group of links that has identical colors and line spacing. Doing so may cause users to think the ad unit is content created by you. In this situation, we recommend using a different color for the ad titles or indenting the ad unit to help distinguish the ads from your own content. This screenshot shows an implementation that does not follow this guideline:  As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It's important to keep their interests in mind, as well as your own. Also, advertisers can tell which sites have a high conversion rate for them using Placement Performance reports. A conversion occurs when a click on an ad leads directly to user behavior that the advertiser deems valuable, such as a purchase, sign-up, page view, or lead. Advertisers have the option to exclude your site from their campaigns and may do so if it is not leading to conversions. We believe these guidelines invest in the long-term health of the relationship between AdSense publishers, AdWords advertisers, and your sites' visitors, and that they will help ensure your continued success in the AdSense program. |
Introducing AdSense for conversations
| We're happy to announce the launch of AdSense for conversations, a new type of monetization solution that "puts the 'context' in contextual advertising". Now, in just a few simple steps, you can begin displaying ads that are relevant to the topics you're discussing -- in an unobtrusive screen above your head. Anyone taking part in the conversation can hit the ad with their hand to immediately take advantage of the product or service being offered. With our new Teleportation Technology(TM), you'll be transported directly to the site where the service is available, or have the product appear instantaneously in your hands. Based on our omega testing, we've noticed a few common questions among publishers that we'd like to answer. How do I add Google ads to my conversations? Once you sign up using the link at the bottom of this post, we'll send you an adjustable screen and special AdSense headgear to attach it to. Just follow our Screen Implementation Guide to assemble it and select your desired size, such as the very effective 300 x 250 mm. Don't forget to also visit the 'Manage Ads' section of your account to customize the look and feel of your ads -- try a color palette with 336699 to bring out the blue in your eyes! Can I prevent ads from appearing in certain conversations? Yes; we understand that there's a time and place for ads in conversations, as a chat with a friend isn't quite the same as an interview with a prospective employer or parole officer. That's why we let you choose which conversations to target using the 'Allowed Conversations' feature, located under your AdSense Setup tab. Why are my ads not targeted to my conversation? If you're not seeing targeted ads, it may be that you haven't discussed a particular topic long enough for our system to determine the meaning of your conversation. We recommend rambling and repeating yourself to help our system pick relevant ads to display. Also, you may wish to try our voice targeting feature -- you can speak more loudly to emphasize certain phrases. However, these activities may result in socially awkward situations, so please proceed with caution. What reports can I view? You can view reports about how funny your conversations were, how much your companion was actually listening, and, if you implement the 'review my spoken English' setting, how many times you said the word 'like' or 'uh' in a particular conversation.  Introducing AdSense for conversations What if I'm stretching and I hit an ad accidentally? We understand accidents may happen, and appreciate your concern. However, we recommend that publishers refrain from having conversations during yoga classes to prevent these types of accidental hits. |